In 1962 the PYNTA design was launched by Gustavsberg. It consists of a great many different symbols that look as if they have been randomly dispersed on the porcelain. They are sketched associations with food and mealtimes, reminiscent of the standard clichés of 1960s newspapers and restaurant menus. Stig Lindberg was ahead of his time, because this type of porcelain decor only became fashionable later in the 60s. People were not ready for this type of design experiment, and PYNTA sold so poorly that the collection was already discontinued in 1965.